HOSPITALITY MANAGEMENT

Public Relations for Hospitality Managers : Communicating for Greater Profits
Albert E. Kudrle Melvin Sandler

Our Price: $41.50
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Format: Hardcover, 239pp.
ISBN: 0471039772
Publisher: Wiley, John & Sons, Incorporated
Pub. Date: June 1995

Synopsis
The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.

 

A Club Manager's Guide to Private Parties and Club Functions
Joe Perdue John Stefanelli Patti J. Shock

 

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Format: Hardcover, 1st ed., 432pp.
ISBN: 0471029785
Publisher: Wiley, John & Sons, Incorporated
Pub. Date: April 1998

Synopsis
This is the first book to cover catering for private parties and club functions, as well as marketing to and dealing with the club manager's special clientele of "members" rather than "customers".

 

Innovation: Creativity Techniques for Hospitality Managers
Florence Berger With Dennis H. Ferguson

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Format: Hardcover, 1st ed., 116pp.
ISBN: 0471527742
Publisher: Wiley, John & Sons, Incorporated
Pub. Date: January 1991


Synopsis
The authors, who teach creativity workshops to hospitality industry executives all over the world, interviewed 70 of the most successful hotel executives and restaurateurs in the business. Based on this study and using the subjects' own words, it provides techniques for generating creative hospitality product and marketing ideas. Explores how, in the hospitality industry, creativity on the part of managers and entrepreneurs leads to financial success as well as a greater sense of personal fulfillment and can ``make the world a better place to stay.''

Cases in Hospitality Marketing and Management
Robert C. Lewis

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Format: Paperback, 2nd ed., 400pp.
ISBN: 0471167320
Publisher: John Wiley & Sons, Incorporated
Pub. Date: June 1997
Edition Desc: 2ND

Synopsis
This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.

HOSPITALITY MANAGEMENT - RESTAURANT - FOODSERVICE - COOKBOOKS

PRICING, AND MENU DESIGN - CATEERING - MARKETING - HUMAN RESOURCES - FRANCHISING