Charles Bernstein With Ronald N. Paul
Our Price: $44.95
In-Stock: Ships within 24 hours
Format: Hardcover, 285pp.
ISBN: 0471305456
Publisher: John Wiley & Sons, Incorporated
Pub. Date: October 1994
Synopsis
Details how to develop and operate a chain restaurant company, focusing on the attributes that can enable a chain to capitalize on the industry's unique challenges and excel in customer service, performance
and success. The authors, both recognized restaurant industry experts, interviewed 100 chain executives to include a wide and diverse spectrum of leaders and chains. Scores of case studies demonstrate
successes and failures.
Mahmood A. Khan
Our Price: $49.95
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Format: Hardcover, 2nd ed., 416pp.
ISBN: 0471291943
Publisher: Wiley, John & Sons, Incorporated
Pub. Date: April 1999
Edition Desc: 2 ED
Synopsis
Franchising is big business. Witness the continued proliferation of such classic name brands as McDonald's and Burger King as well as upstarts like Subway, Boston Market, and Au Bon Pain. This updated
edition offers those considering a franchise or even seasoned franchise pros with all of the information they need to select the right franchise, negotiate the best deal, and successfully launch and run
a profitable operation.
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HOSPITALITY MANAGEMENT - RESTAURANT - FOODSERVICE - COOKBOOKS
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PRICING, AND MENU DESIGN - CATEERING - MARKETING - HUMAN RESOURCES - FRANCHISING